Despite the efforts of government aimed at efficient distribution of petroleum products; the problems of inadequate and uneven distribution among others still threaten the marketing of petroleum products today in the country. As a result, these problems gave birth to independent marketers that served as a panacea to the prevalent economic situation occasioned by inadequacy in petroleum products distribution in the country. Inadequate marketers therefore were granted rights to be involved in the industry as to bridge the gap created by distribution logistics, to ameliorate the sufferings of Nigerians.
Promotion The firm attempts to generate a positive response in Marketing products target market by blending these four marketing mix variables in an optimal manner.
Product The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc. Price Pricing decisions should take into account profit margins and the probable pricing response of competitors.
Pricing includes not only the list price, but also discounts, financing, and other options such as leasing. Place Place or placement decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers.
The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions.
It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc. A Summary Table of the Marketing Mix The following table summarizes the marketing mix decisions, including a list of some of the aspects of each of the 4Ps.
Summary of Marketing Mix Decisions Product.A marketing orientation has been defined as a "philosophy of business management." or "a corpora A firm employing a product orientation is mainly concerned with the quality of its own product.
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Product safety assurances and experience in a world beleaguered with increasing product safety concerns is also one of the key reasons why over 40, . Marketing Petroleum Products In Nigeria; the problems of inadequate and uneven distribution among others still threaten the marketing of petroleum products.