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Rodrigo received an MRes in Management by investigating the incidence of positive and negative incidence of electronic word-of-mouth on Twitter, he also has an MSc in Strategic Project Management and a BA Hons in Marketing Before his PhD, Rodrigo had marketing experience in several digital marketing and brand management roles within FMCG and service industries.
I decided to create an updated version of that post to give further advice to those having to write a dissertation in Keep minding the gaps.
One of the best advice that I ever got from my PhD supervisor was to focus on identifying the gaps first. You need to remember that this is an academic piece of work, and academics give significant importance to the contributions that your piece of work will make in terms of theory, context, and practice.
Please Marketing management dissertation that this is not an exhaustive list, and maybe none of the topics mentioned here make you feel particularly passionate about them.
Hopefully, they will still guide your thinking in the right direction. So, where to find good dissertation topics? A good source to find information can be the Marketing Science Institute Research Prioritieswhich are updated every three years.
They just updated theirs inand they divided them into five broad themes. Within those teams, you will find more detailed topics and even some initial questions that you could develop further.
There is even a section with related content within each of the themes that will take you to relevant research articles. Another place to look at is literature reviews in your field.
For those interested in digital marketing or marketing communications, is your lucky year, as plenty of material has been published in reputable journals that can help you with ideas for your research question and dissertation topic.
For example, Lamberton and Stephen conducted a comprehensive analysis of 15 years of research in digital, social media and mobile marketing; and they came up with a list of question for future research. This is pure gold for a student having to find relevant questions in this field.
Below some of the questions that they list in their paper: Why do people use social media? How has it affected their lives? When is social media marketing preferable to traditional marketing?
What are the key elements in a successful social media strategy? Should marketers still be differentiating among consumers i. How important is viral content in driving sales? What makes a digital marketing initiative a success for firms or consumers? Are there metrics beyond ROI that matter? What is the optimal balance between online and offline marketing?
What is the optimal balance between human and technologically enabled interaction? This keeps being one of the most common mistakes of many students.Nov 30, · The aim of this guide is to assist in selecting business & management dissertation topics and to provide practical advice on how to go about writing a dissertation.
Business dissertations incorporate numerous topics covering various aspects of business studies. Pick the Right Marketing Dissertation Topics As far as business administration is a highly demanded field in modern education, many students strive to gain Bachelor and Master degree.
To become a talented entrepreneur or learn everything about e-commerce, one .
A List of Great Sample Dissertation Topics in Marketing Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. The Bachelor of Commerce in Marketing Management [BCom (Marketing Management)] is an undergraduate programme that prepares students for professional careers in the field of marketing.
Dissertation topics in marketing management are relevant within the context of evaluating whether students have understood the core concepts of marketing management. When you cannot decide on the best law, medicine, biology, English, arts, or other dissertation topics, you can find a lot of hints by using our service.