If you do feel stuck, this no longer has to be the case.
The Best Copywriting Advice Ever: Avoid Broccoli Words Want to have a long, boring life?
Do you want to be a long-winded, sleep-inducing writer? Keep eating and writing that broccoli!
Wikipedia says that increasing consumption of plant foods like broccoli decreases the risk of obesity, diabetes, heart disease and overall mortality. Restaurants love to fill your plate with 27 stalks of tasteless steamed broccoli.
What does broccoli have to do with me—a budding creative writer! Who cares what I eat? You are what you eat.
And you are what you write!!!! Everyone in the creative world knows if you eat broccoli, then you probably write broccoli. The same way that broccoli is bland and tasteless, so are broccoli words. Words, words, words—overcooked, ordinary, predictable words—haphazardly thrown together.
The typical beginning copywriter fills a blank sheet of paper with broccoli words. And maybe the fledgeling copywriter lives a boring life eating broccoli and writing broccoli. In the meantime, the broccoli writer is someone that everyone wants to avoid.
Have you noticed how their eyes glaze over minutes after the handshake? Do you realize the creator of homo sapiens designed our species to have a lifetime limit to our vocabulary? We have a limited number of words we can use from cradle to casket.
We must be very careful—or our overuse of words will turn us into a clone of my old passing acquaintance, "Drab Dan. Every time I have the misfortune of running into him he tells me the same stories.
Now, if he only told those stories once per encounter, that would be bad enough. However, hang around long enough and his very short conversational playlist starts over.
He used up all his available words long, long ago.
Living in a small town does not help matters. Without a new word to your name? Listen to those who talk very little. And try eating rotkohl red cabbage or sauerkraut instead of broccoli.
Add a big chunk of Schweinehaxen Bavarian roast pork perhaps. Write few yet tasty words, simple sentences with few adjectives and live a shorter, happier, less drab life.
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Learn all the best copywriting tips and techniques you’ll need to start writing compelling content that . However, with practice, you too can master the subtle art of copywriting.
Meanwhile, here are some copywriting tips that can help you perfect your copywriting skills. 1. Set a Word Count. Before you get started writing copy, set a proper word count.
While copywriting tips such as this might seem obvious, they are extremely important. Mar 12, · Stay Up To Date With Our Latest News, Join over 3, visitors who are receiving our NewsLetter and learn how you can better Optimize your blog or website for search engines, find free traffic, and monetize your website.
Let’s look at 11 copywriting tips that give sleazy sales-ness the middle finger. Follow these tips, and your copy instantly becomes more sincere, more enchanting, and more persuasive.