Gaskins says that he thought of "PowerPoint", based on the product's goal of "empowering" individual presenters, and sent that name to the lawyers for clearance, while all the documentation was hastily revised. I said, "Bill, I think we really ought to do this;" and Bill said, "No, no, no, no, no, that's just a feature of Microsoft Word, just put it into Word. And I kept saying, "Bill, no, it's not just a feature of Microsoft Word, it's a whole genre of how people do these presentations.
Executive Summary In Mumbai, the service industry is highly saturated with restaurants, cafes, pubs, and nightclubs. In order to enter such a market, you need to introduce a new idea. Our lounge will have a transforming nature between the day and the night.
However, during the night, our lounge radically transforms into one of the hippest pubs in town, where the best music is played and the most exquisite drinks are served.
Executive Summary What we serve and our general idea is mainly enjoyed by people seeking a place to study or a classy and lively pub; such people are mainly categorized as students and working adults in their 20s 30s and 40s.
We recognize our competitors fully, and understand their strengths and the threats they pose on us, and consequently we developed a well understood SWOT analysis that helps us in turn recognize our own strengths, weaknesses, opportunities and threats.
The remaining capital by partners equally. By this we recover most of our expenses and the remaining would be overcome by the first two months of the next year. Introduction to the lounge: Introduction to the lounge Connotation of being joyful, comforting and special as a symbol of diverse human emotions.
Chocolate is prestigious, romantic, nostalgic and an object of fantasy and addiction for children We are introducing a new chocolate culture concept and a chocolate bar experience in the Indian market. Unique experience of exquisite chocolate gourmet products.
During the day a place to turn free time into quality time and in the night a pub that creates a comforting and chilling experience Description of business: Ensure an appropriate atmosphere Description of business: Guarantee a clean and healthy environment at the workplace following the highest level of hygiene.
Use environmental friendly products. Encourage participation in environmental activities. Maintain good social and environmental responsibility. Positioning the market Positioning is how the company is seen through the eyes of its consumers by emphasizing on our beneficial differences in our customers minds.
Positioning the market Our positioning statement: Strengths A new idea introduced to the market. The changing nature of the place from a hangout place in the day to a pub in the night will attract a high diversity of customers, therefore a higher attendance. Similar lounges have had successful experiences in other countries.
High quality products for a reasonable price. Can attract people looking for a place to study in, and people looking for fun at the same time. Weakness A new concept, people might not easily grasp it. We are facing too many competitors. Targets a single social class Lack of experience in this specific concept.
Although it is successful in other countries, there is a possibility of failure in Mumbai. High number of employees to be able to cover day and night shifts, this will cost us extra costs. Opportunities The expansion of the chocolate culture worldwide.
The active Mumbai night life. The rarity of daytime hangout places in. The growing entertainment market. Threats The bad economical situation in the country. The explosive political situation. The high influence of word of mouth in Mumbai, a bad first impression might cost us a lot.
Increasing taxes will increase our start up costs. Competitors copying on the idea.HOSPITALITY MANAGEMENT Lecture notes Assoc. Prof. Daniela Popova, PhD Autumn, Defining the hospitality The hospitality field, by definition, is a service industry.
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Activities. Create a “Pac-Man” style foldable for the Nutrient Chain Foldable assignment using six different colors of copy paper and glue. Attached you’ll find a PPT demonstrating the paper folding compliments of FACS teacher Sharon Allen of Indiana.
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